Ieh corp rebrand
About ieh corp
IEH Corporation designs, develops and manufactures printed circuit board connectors and custom interconnects for high performance applications. The Company designs and manufactures hyperboloid connectors that accommodate military and aerospace specification standards. It markets primarily to companies in defense, aerospace, space and industrial applications, in the United States, Canada, Europe, Southeast and Central Asia and the Mideast. It serves customers in the United States and internationally. It manufactures PCB connector offerings for specialized applications and its customers include defense contractors, commercial aerospace equipment manufacturers, medical device manufacturers, oil and gas exploration firms, and commercial space launch companies. It sells both directly and through distributors.
Old ieh logo
The old IEH logo, while loved by company leadership— featured a few problematic design elements. The elements that I immediately wanted to address were the scale, hierarchy, and spacing of the letters, the “arms” on the letter E, the two greens, and the drop shadow.
The old logo had been used for many years and the company leadership was fond of it so part of my task was to not veer too drastically away from what they were familiar with.
New logo
The IEH logo and underscore are made of verticals at a 60º angle, when creating additional design elements the diagonal tilt should always be forward at 60º. This forward slant embodies the company’s lean into innovation and the future.
IEH’s dark green symbolizes growth while also representing the company’s trusted & authentic history.
The golden underscore connects to IEH’s use of quality materials, such as the gold for many of theconnectors. The gold underscore symbolizes IEH’s precision and quality.
touchpoints
I thought about expansion for Bathhouse, The company sells bath and body products, why not expand into luxury towels to offer customers a more complete experience?
The Bathhouse logo looks clean and natural further communicating the natural ingredients of their products.