KENDAL FOSTER

GRAPHIC & DIGITAL DESIGNER

PROFESSIONAL SUMMARY

Innovative and results-driven graphic and digital designer with 6 years of experience. Demonstrated expertise in digital asset creation, storytelling, and marketing. Adaptable and creative problem-solver with a strong ability to develop and execute creative visuals that integrate company values and client needs. Proven performer who drives strategic solutions and maintains quality of work. Dedicated to enhancing business growth and achieving goals.

EMPLOYMENT HISTORY

2019 - 2023

Digital Designer, ALSAC/ St. Jude Children's Research Hospital, Memphis, Tennessee

  • Designed and optimized static and animated digital assets such as emails, social media, paid and organic ad placements for fundraising-focused campaigns and events for web and mobile audiences.

  • Supported regional teams by creating effective and engaging digital assets to drive ticket purchases for fundraising events.

  • Created animated boosted social post inspired by Wordle word “Donor” which resulted in high engagement (497,433 impressions) and had lowest cost per click of only $1.34.

  • Provided high-level creative consultation to drive growth across all channels, help the St.Jude brand achieve then maintain iconic status, and ensure creative quality.

  • Managed multiple projects while meeting deadlines and collaborating with multiple working teams, offering feedback and subject matter expertise.

  • Conceived and implemented new digital ad design standards and championed existing brand standards.

  • Collaborated with the marketing team to understand campaign objectives and create visually appealing digital designs that effectively communicate the organization's mission and values.

2018 - 2018

Graphic Designer Consultant, Caissa Public Strategy, Memphis, Tennessee

  • Concepted and designed direct mailers, social media campaigns, and digital advertisements to support marketing objectives.

  • Adhered to brand specific language and guidelines to complete projects for company and clients’ online presence.

  • Worked with clients including Memphis area politicians and public servants.

  • Developed creative concepts and designs that align with the company's brand and marketing objectives.

  • Developed visually appealing and engaging graphics for presentations, reports, and other client-facing materials to enhance the company's digital presence and attract new clients.

  • Provided expertise in graphic design best practices and industry trends to ensure that the company's visual communications are modern, professional, and impactful.

2018 - 2018

Art Director-Intern, inferno Marketing and Public Relations, Memphis, Tennessee

  • Managed multiple projects at given time to meet deadlines.

  • Concepted and designed iterations of intern recruitment campaign.

  • Worked with account executives, copywriters, and other art directors to meet client deadlines and produce engaging visual design solutions.

  • Created multipoint media campaigns, including logo designs, trade show booth designs, public banners, digital displays, social media posts, paid ad placements, internal communications, flyers/leaflets.

  • Quickly learned multiple email development programs and designed direct-to-customer emails for inferno clients such as FedEx.

  • Gained experience with multiple email content programs and designed direct-to-customer emails.

  • Prepared files for printing and post-design production.

  • Assisted in the development of new branding creative concepts and designs for client campaigns, ensuring they align with the client's brand identity and marketing objectives.

  • Collaborated with Account managers, Art Director and Copywriters to develop visually appealing and innovative campaign concepts to drive engagement and increase brand awareness for clients.

  • Contributed to brainstorming sessions and provide creative input to develop innovative design concepts and strategies that effectively communicate the client's message and objectives.

2017 - 2017

Graphic Designer-Intern, City of Memphis Marketing & Communications Dept., Memphis, Tennessee

  • Designed cross-platform social media ads for Memphis’ Best in Blue multi-city recruitment tour.

  • Developed social media graphics for human resource department’s job postings.

  • Completed event flyers for office of diversity and inclusion, retirement security week, and human resources department.

  • Created visually appealing and eye-catching designs for the City of Memphis Marketing & Communications Department, helping to promote various events and initiatives within the organization.

  • Collaborated with the HR department to develop visually appealing and informative employee handbooks and other HR-related materials.

  • Collaborated with the marketing team to create compelling visual content for the City of Memphis Marketing & Communications Department's social media platforms, websites, and other digital channels to engage and attract a wider audience.

2017 - 2017

Design Thinking Facilitator-Intern, Memphis Design Lab, Memphis, Tennessee

  • Taught Design Thinking and User Experience design to Memphis area teenagers.

  • Facilitated community improvement projects through research including stakeholder interviews and development of user personas.

  • Facilitated development of a new Knowledge Quest student recruitment and retention plan alongside Design Lab students.

  • Assisted in the creation and execution of design thinking workshops for community members, businesses, and organizations.

  • Collaborated with team members to develop and implement creative design solutions for community improvement projects, ensuring alignment with user needs and project goals.

2016 - PRESENT

Creative Art Director and Visual Designer, KendalAlicia Art & Designs, United States

  • Developed and maintained a strong brand identity for clients, ensuring all visual communications were consistent with the brand image and messaging.

  • Maintained strong relationships with clients to understand their design needs and provided creative solutions that met their objectives.

  • Stayed up-to-date with industry trends and new design techniques to provide innovative and cutting-edge solutions to clients.

  • Communicated and presented design strategies and concepts to clients and stakeholders, effectively articulating the rationale and value behind the proposed creative solutions.

  • Managed multiple projects simultaneously to ensure timely delivery and meet client expectations.

  • Provided guidance to clients on how to incorporate design trends and techniques into their overall brand strategy and marketing efforts.

  • Provided creative direction and strategy to projects.

  • Lead creative brainstorming sessions and provide guidance to a team of designers and artists to develop innovative and compelling visual concepts.

  • Oversaw the development of interactive multimedia content, including videos, animations, and interactive presentations, to enhance the user experience and engagement with the company's digital platforms.

    EDUCATION

B.F.A., Graphic Design, Minor in Art History, MEMPHIS COLLEGE OF ART, Memphis, Tennessee

SKILLS

Brand Design

Art Direction

Adobe Creative Suite

Creative Problem-Solving

Design Thinking

Marketing

Strategic Solutions

Layout Design

Jira

Confluence

Digital Asset Creation

Adobe Experience Manager